Case Studies
Development and launch of new global brand into the Australian market
Market framework construction, planning blueprint and marketing mix development and optimization (product formulation, packaging, communications, planogram, marketing activation program) for launch of a new global brand into Australia.
Consumer segmentation and strategic portfolio optimization
Consumer usage, behaviour and attitude segmentation allowing for identification of optimal targets for the brand and its portfolio of products.
Concept testing and market sizing of new product innovation
Feasibility study for new concept and its volume potential. Development of interactive model for optimising marketing mix and volume forecasting.
Shopper segmentation and retailer (by channel) audit
Shopper behaviour and attitude segmentation for planogram and packaging semiotics optimisation.
Communication (TVC and print key visuals) development and optimisation
Consumer insight identification followed by storyboard testing of communication ideas. TVC and print key visuals tested for final optimisation prior to launch.
