Innovations and New Product Development

Holistic consumer centric, iterative process.

Qualitative, quantitative, sensory methodologies often used in tandem; in context of market and brand dynamics. We tailor every project to suit our client’s objectives. Some of the standard instruments we routinely use include:

• Ideation development platform;
• Concept screening;
• Brand mapping and profiling;
• Product profiling and optimisation;
• Category code deconstruction;

• Packaging optimisation and semiotics;
• Claims development and optimisation;
• Pre-trial and post-trial volume estimation;
• Price elasticity analysis and modelling;
• Sensory cluster mapping.