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Why Blue Planet
Consulting Areas
Innovations and New Product Development
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What we do
Blue Planet services:
Behaviour and attitudinal segmentation;
Behaviour change programs;
Policy development and evaluation;
Trends and issues identification and benchmarking;
User and employee satisfaction;
Brand health and communications tracking;
Communications development and evaluation;
New product or service development and optimisation;
Program, service quality and professionalism evaluation;
Marketing effectiveness, sizing, ROI and monitoring;
General mind and mood or public opinion gathering.
We are suppliers of strategic research and consultancy to Australian and global commercial and government agencies.
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