Why Blue Planet

Consultancy anchored on contextual understanding of clients' needs

We marry deep understanding of markets, channels, brands, innovation, positioning and communication with cutting edge technological platforms (off the shelf or custom built) to engage with and research target group’s wants and needs.

We answer questions which require insight and statistical rigour. We routinely run workshops with our clients pre-brief to crystalise objectives, and post de-brief to ensure learnings are embedded into next steps within the organisation.

Tools to advice and inform

We produce tools and analytic models developed to help our clients make future decisions, not just understand the current status quo.